Symmetry ©
Improving sales performance by enabling customers to buy

Cultor Consultancy has observed and understood the sales process for many years. We have also seen that customers, buyers have a process that they go through as well.

Both at a corporate buying level and an individual level, buyers go through a process that leads to the decision. Sometimes formal, sometimes quite emotional, the customer’s journey is more important than our own sales process.

Recognising that a sale is only really likely when the sales process and the buyers decision making process come together, Cultor Consultancy has developed its approach to selling and sales improvement through Symmetry© which envisages the equal and opposite halves of a whole. Not starting as mirror images, the sales process must enable and encourage the buying process and as such begin to mirror the customer’s approach.

From account management, prospecting, account development right through to call centre and retail sales direct to individual consumers the principles of Symmetry© apply.

Operating at a strategic level through to the practical delivery, the Symmetry© approach covers the processes, skills, knowledge, attitudes, behaviours and cultural values needed to make selling a success. In regulated, non-regulated, face to face, telephone sales, inbound, outbound, retail, account or commercial sales the principles apply.

Symmetry© is not a prescribed formula but an approach which we adapt, with you to make the best results happen in the circumstances which exist for you. Click here to register to download our Symmetry© PDF.