Cultor Consultancy : Era of Realism

ERA OF REALISM

Driven by developments in the United States, suddenly, the era in which we now operated, was upon us – the era of realism.

It is an era where the buyer has two fundamental attributes: information and discernment.

The potential purchaser is better informed than in any previous era. The Internet is an instant knowledge base that allows for an informed buying decision to be made – often before a ‘sales professional’ is engaged in the process.

This has resulted in Call Centres metamorphosing into Contact Centres and the recognition by successful sales professionals that their role has metamorphosed from ‘company representative’ through ‘travelling salesman’ through ‘responsive sales person’ to a sales professional who has a mission to help the customer to buy what is right for them – The Journey to Congruence

Selling Through the Years:

Improving Sales Performance